COR-NTD Research Links: Spreading Truth Not Disease: Paradigm shift in Social Behaviour Change for NTDs

23 Jun 2021 | Online

When COVID-19 arose, it became important to contain the spread of misinformation and combat it with approaches that are relevant to the local communities across Africa. What can we learn from a recent mass media campaign initiated in response to COVID-19 that took an intentional approach to inclusive and accessible content design and outcome measurement? Similarly, in the WASH sector, what lessons can be drawn in scaling practical solutions in hygiene behaviour change to promote integration? A diverse panel of experts from NTDs, WASH and a leading global creative agency will share insights “Towards a new paradigm for NTD behaviour change programming and mass media communication”.

This session will take place on 23 June from 14:00 – 16:00 BST.

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